Selecting the ideal digital signage application is crucial for maximizing the impact of your content. With various options available, deciding what type of digital signage to put in your business is a big decision. Here are a few considerations to get you started, or get in touch to get free advice from our expert team.

Industry and goals: Your industry may drive your goals and preferences for digital signage. For instance, restaurants may benefit from dynamic digital menu boards integrated with POS systems, while retail stores may prefer indoor signage to showcase products and brand stories, and real estate agencies might prioritize high-brightness window signs that can be seen from a distance in any weather.

Content and design needs: The type of content and design you want to display on your digital signs may also influence your choice of digital signage application. For example, if you want to create a statement with displays that span multiple screens, a video wall could suit. If you want to attract passers-by, digital signs in your windows or outdoor digital signage could be the answer. And if you need large-scale displays in custom sizes and shapes, LED signage may work best.

Your budget and resources: The cost and complexity of digital signage applications may vary depending on their size, features and functionality. For example, some digital signage applications need higher brightness for optimal visibility in full sunlight. Some screens need to be weather resistant, have touch screen functionality or a custom size. Carefully consider your budget and priorities before choosing a digital signage application that suits your needs and expectations.

Scalability and future growth: Consider your growth potential and expansion plans. Opt for a digital signage application that can easily scale to accommodate additional screens or locations without compromising performance or causing major disruptions.